One of the big roadblocks to solving many of the world’s problems is apathy. Often the issues are happening so far away. If it's out of sight, it’s out of mind. We don’t have skin in the game unless its effect can be felt close to us. Out of View is a book designed to address apathy head-on by bringing the Amazon to the reader in an immersive way. Traveling deep into the jungle, it reveals the underlying political and socioeconomic issues that force the hands of the poor to destroy the world’s greatest jewel to survive.
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One of the big roadblocks to solving many of the world’s problems is apathy. Often the issues are happening so far away. If it's out of sight, it’s out of mind. We don’t have skin in the game unless its effect can be felt close to us. Out of View is a book designed to address apathy head-on by bringing the Amazon to the reader in an immersive way. Traveling deep into the jungle, it reveals the underlying political and socioeconomic issues that force the hands of the poor to destroy the world’s greatest jewel to survive.
We are multi-sensorial and emotional beings. Our senses are gateways into memory. Through its use of materials, content, and representation of data, the book utilizes the three modes of persuasion: ethos, pathos, and logos to inspire the reader to take action. What is shown and how it is shown are all considered to have maximum impact, from combatting number numbness to embracing the cuteness effect.
The issues in the Brazilian Amazon affect us all. Environmentalist causes can no longer be ignored. It's getting to a point where the consequences of our actions are evident. As a species we have to check our priorities and act with foresight if we want to carry on living like we're used to.