Font Design
Typography

A Serif with Latin Flair

My heritage is heavily steeped in hispanic influence. My mother is Guatemalan. My father is American of German-Hungarian heritage, but raised in an hispanic household. Born and raised in Southern California, I spent many weekends in Santa Barbara, Goleta, and Carpinteria. Inspired by the Spanish Colonial style prevalent in these areas, I designed Presidio. Presidio's stylized serifs take reference from historical painted signage and printed artifacts seen around Southern California and Guatemala.

Aa
Font Design
Typography

A Serif with Latin Flair

My heritage is heavily steeped in hispanic influence. My mother is Guatemalan. My father is American of German-Hungarian heritage, but raised in an hispanic household. Born and raised in Southern California, I spent many weekends in Santa Barbara, Goleta, and Carpinteria. Inspired by the Spanish Colonial style prevalent in these areas, I designed Presidio. Presidio's stylized serifs take reference from historical painted signage and printed artifacts seen around Southern California and Guatemala.

DISCLAIMER: Rebrand concept not affiliated with Kampgrounds of America

Strategy
Identity
Typography
Print
Digital
1875
Orgullo
Quetzal
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tester
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
U+0041
A
U+0042
B
U+0043
C
U+0044
D
U+0045
E
U+0046
F
U+0047
G
U+0048
H
U+0049
I
U+004A
J
U+004B
K
U+004C
L
U+004D
M
U+004E
N
U+004F
O
U+0050
P
U+0051
Q
U+0052
R
U+0053
S
U+0054
T
U+0055
U
U+0056
V
U+0057
W
U+0058
X
U+0059
Y
U+005A
Z
U+0061
a
U+0062
b
U+0063
c
U+0064
d
U+0065
e
U+0066
f
U+0067
g
U+0068
h
U+0069
i
U+006A
j
U+006B
k
U+006C
l
U+006D
m
U+006E
n
U+006F
o
U+0070
p
U+0071
q
U+0072
r
U+0073
s
U+0074
t
U+0075
u
U+0076
v
U+0077
w
U+0078
x
U+0079
y
U+007A
z
U+0030
0
U+0031
1
U+0032
2
U+0033
3
U+0034
4
U+0035
5
U+0036
6
U+0037
7
U+0038
8
U+004A
9
U+0021
!
U+003F
?
U+0022
"
U+0027
'
-
-
-
-
U+0024
$
U+00A2
¢
U+0047
-
U+0048
U+0049
_
U+0028
(
U+0029
)
U+0049
{
U+0049
}
U+005B
[
U+005D
]
U+002F
/
U+002C
,
U+002E
.
U+003A
:
U+003B
;
Copyright © 2024 Diego Buller