MASS (Massachusetts Museum of Scientific Art) is a hypothetical science museum in Boston, Massachusetts. There are museums devoted to art, and others devoted to important cultural or technological artifacts. I was interested in creating a museum that celebrates the art that falls out of or takes inspiration from scientific endeavors. Particularly I was interested in art related to space exploration like the stunning images taken by Hubble. The name MASS is a double meaning. It references the location of the museum and a property of matter that drives so many astronomical phenomena like orbits and the formation of stars and black holes.
Gravity is a force that acts on everything in the universe, both matter and antimatter. Due to gravity's significance to the function of the universe, I wanted the brand system to also be affected by gravity. Besides animation, one of the ways this is explored is through visual mass, anchoring the logo at the top of the canvas as if it's being kept from falling.
MASS (Massachusetts Museum of Scientific Art) is a hypothetical science museum in Boston, Massachusetts. There are museums devoted to art, and others devoted to important cultural or technological artifacts. I was interested in creating a museum that celebrates the art that falls out of or takes inspiration from scientific endeavors. Particularly I was interested in art related to space exploration like the stunning images taken by Hubble. The name MASS is a double meaning. It references the location of the museum and a property of matter that drives so many astronomical phenomena like orbits and the formation of stars and black holes.
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